- Implement marketing tracking systems - Interview key staff and customers - Identify ideal target audience - Review and critique existing marketing materials - Marketing SWOT analysis - Develop action plan

- Research company, competition and customers. - Identify or develop unique selling proposition. - Roll out USP through marketing materials.

Referral Marketing - $2,000 - $10,000 - Identify overall marketing plan - Identify ideal client - Identify ideal referral clients - Describe ideal referral network - Implement referral marketing tactics - Develop referral education system Email Marketing - $100 - $300 per email - Weekly offers, customer success stories, case studies etc - Product pre/post sale autoresponder sequences Holiday Promotions - $500 - $5000 per campaign - Christmas, Easter, Halloween, Superbowl etc. - Email promotions - Sendoutcards.com Thank You Cards / Gifts - $250 - Card, balloons, flowers etc.

Marketing Tracking Spreadsheet - FREE - Hard and/or soft copy of marketing tracking sheet. Split Testing Setup - FREE - Google website optimizer setup Website Copy - $500 - $5000 - Test offer, headline, price, guarantee, opening paragraph, images & graphics, colors. Phone Script - $1,000 - $10,000 - Problem, agitate, solution. - Identify & overcome objections, elicit buying criteria, build value, setup need for expertise, takeaway. - Up sells, cross sells, down sells, Quote Form - $1,000 - $10,000 - Match benefits to buying criteria. - Set expectation of getting the job. - Fast mover bonus, takeaway, scarcity. - Testimonials. Visitor Engagement - $100 - LiveChat website integration

Referral Marketing - see above - Revisit, refine, and systematize. Press Release - $100 - $500 a month - Monthly 1-page press release written, formatted and distributed using eReleases. Article Marketing - $100 - $1000 a month - Monthly articles written and submitted using SubmitYour Article. PPC - $250 - $5000 a month - Campaign setup, tracked & tested. PPL - $50-$100 per lead - Lead generation. Postcard Campaign - $500 - $1500 - Single postcard mailing. Direct Mail Campaign - $1500 - $15000 - 3-7 step lead generation mailing.

3M Subsystem - $20,000 - Find target market. - Choose the media to reach target market. - Craft powerful, persuasive message to target market.